Is the much-derided new Pepsi logo all that bad?

























Ok I don’t love it, but I don’t hate it and it certainly would not put me off buying the product. However some of the vitriolic ramblings of many about the logo clearly is a good sign that there is a lot of passion for the brand. Surely people would not be so worked up about the change if they did not care for the brand, the Pepsi challenge is all about tapping into that passion in order to drive loyalty and perhaps one way is demonstrate that they listen to their consumers and admit they are wrong.


On a side note, I would love to see the focus groups they did for the designs….


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