Ok I am not a huge fan of ‘friending’ brands on Facebook, but for once I think it is worth doing. American Express has launched a “Friends of Japan” campaign which is I understand its first-ever global social media program on Facebook.
For every ‘Message of Hope’ that people post on the American Express Japan’s Facebook page, the company will donate $1 towards earthquake relief in the nation. I’m not sure if there is an ‘upper limit’ on this one but I hope it goes viral and gets millions of hits.
Much has happened since the earthquake and the world has been quick to move on to other attention grabbing events, but the aftermath of this terrible event is not over with.
The campaign is translated into eight languages (Japanese, Chinese, English, French, German, Korean, Portuguese, Spanish) so should get even more support and let’s face it they can probably afford to give a sizable donation so let’s get this moving, the program will only run for eight weeks, so be sure to send a link about this on to your friends and family…. http://www.facebook.com/americanexpressjapan?sk=wall