Archive for October, 2011

Up Up and Away…

October 31, 2011

Ok, so who in all this Qantas debacle has come out on top? Virgin Australia of course, they have done a fantastic PR job and sent out a nice strong message to travellers that they are on their side. They have of course acted astutely and no doubt are capitalising on the situation by scheduling additional domestic flights and they are also working effectively with their partners Air New Zealand, Etihad and Singapore Airlines to get stranded international Qantas passengers up in the air, here comes the hero…

They also offered ‘special discounted’ fairs to those stranded passengers and did a great job at targeting Qantas’ corporate travel customers. Members of the exclusive Qantas Chairman’s Lounge and those with Platinum status in the Qantas Frequent Flyer program were welcome to make use of the Virgin Australia lounge.

All this means that many who had not experienced the Virgin brand before will have done so at a time when their frustration and anger at the Qantas brand is at a real low point and surely the Virgin brand can only compare well at a time like this. Their spokesperson did a fantastic job at the weekend talking directly to the traveller and positioning the Virgin brand as the hero in all this, there to step in and help the traveller in their time of need. Job well done, let’s hope they see some long-term benefit for their efforts.