I know I have talked about brands targeting the Pink Dollar before https://macarthursmutterings.wordpress.com/2012/02/28/big-brands-wise-up-and-target-the-lgbt-community/ when I looked at Coca-Cola and Grey Goose supporting the Winter Party Festival (WPF) in the US and Mardi Gras here in Australia being supported by Virgin Australia, ANZ, Google and Finlandia Vodka, for example.
Well this time I want to talk about Political Parties chasing the Pink Vote. We have some elections coming up in Sydney which sees the political fight for dominance of Sydney Council being taken to the LGBT Community, why is that?
Well is it one of the few electorates in Australia where the ‘pink vote’ can and does make a difference. If you have spent much time in places like Darlinghurst and Surry Hills you will know that LGBT individuals are both an important and integral part of these communities, and their voice not only matters but is worth listening to.
With this in mind, and with elections just around the corner, the council recently announced some new funding, if all goes to plan Mardi Gras would get $400,000 in funding over the next two years. This might sound like a lot, but a conservative estimate of the average number of spectators a year is 300,000. It is estimated that MG delivers an annual economic impact of $29 million to Sydney and NSW. This is the direct result of international and interstate visitors travelling specifically for Mardi Gras events, so $400,000 is not all that much really, they could be doing more.
Labor’s candidate for the position of Lord Mayor has claimed a Labor run Town Hall would commit $3.2 million to MG and Aids Council of NSW (ACON) over four years, no small sum. And apparently a future Liberal Government will work with MG to ensure “it grows as one of Sydney’s most important cultural and social events and as a major tourism driver for the state”, although I am unaware of any actual sum of commitment in dollar terms.
Don’t get me wrong, all this ‘possible’ support and funding is crucial and long overdue, but LGBT voters don’t just think about how the parties support them at election time only (ok for some that may be true). Like any constituent they think about how political parties represent then (or don’t) most of the year and as such maybe those who want to win, and stay in power, in Sydney ought to pay more heed to the Pink Vote all year round and not just at election time.