Archive for the ‘Life in General’ Category

Will the new post-truth era make meaningful action on climate change harder than ever, even in the face of such devastating bush fires?

January 7, 2020
Bush fires are not related to climate change…

As we enter the new decade one would think that surely now climate change is becoming too hard to ignore. Here in Australia we are facing the worst bushfires in our history, but we are not unique, extreme weather has grown more frequent and more dangerous in the past few years. But what worries me is that this new decade will be the first that will be entirely in the new “post-truth” era, and we will see a further rise of ‘tribalism’ in our political and cultural discourse.

What this means is that climate change deniers will use ‘alternative facts’ (bare faced lies) more and more even as the world burns arounds us.

I am not saying dishonesty in political and cultural debate is a new thing – but it sadly now becoming the norm. I believe this is in great part due to Donald Trump being elected to President of the United States. If one of the world’s leading champions of “post-truth” politics can be elected to what is essentially the most powerful position in the world, then what hope is there for truth, facts and honestly?

President Trump clearly does not care one jot whether what he says bears any relation to reality and he seems to have become more and barefaced in his lies and is not punished for this. This is not ok, and all this does is work to reinforce prejudices and validates the us-versus-them mindset that feeds the rise in tribalism in our society.

Don’t get me wrong, I don’t think it is all Trump’s doing, even Boris Johnson who has twice been sacked for lying (by the Times newspaper over a made-up quote and by his own political party over an affair), something the British public were well aware of. Yet he still managed to win a landslide general election, with his chief adviser Dominic Cummings who came up with the lie that Brexit would generate £350m a week for the NHS by his side.

Post-truth has also been aided by the evolution of both the media in general and social media.  The rise of ‘social media’ platforms as a form news sources has shaped conversation in which lies, rumour and gossip spread with alarming speed. The eco-chamber effect only amplifies this, where lies that are shared online within a network, whose members trust each other more than they trust typical mainstream-media sources, quickly take on the appearance of truth.

General media channels only exacerbate the situation by presenting these lies (alternative facts) as ‘news stories’ and often fail to ‘fact check’ clearly dishonest claims or stories.

The reason this worries me so much is that the more we see the effects of climate change the more we see climate change deniers behaving as if truth doesn’t matter at all—they don’t appear to regard themselves as lying, because they exist in a world of opinion over facts. They continue to repeat the same untruthful talking-points even if they have been revealed time and time again to be false. They accuse scientists of touting “fake data”, while peddling lies themselves. This ‘tribe’ of climate change deniers are given more and more air time, in fact I would suggest they get more air time than the vast majority of the world’s climate scientists and in a post-truth era this will make significant and meaningful action on climate change even hard to realise, even in the face of such devastating fires as we are seeing here in Australia at the moment.

Why I support those who are protesting as part of the Extinction Rebellion movement

October 31, 2019

I know many of you feels frustrated or annoyed by some of the recent action taken by the Extinction Rebellion, but at least these people are out there trying to get our governments to take notice and take some ‘real’ action on climate change, not just make hollow promises that they fail to deliver on time and time again. . Extinction Rebellion is a socio-political movement with the stated aim of using civil disobedience and nonviolent resistance to compel government action on climate breakdown, biodiversity loss, and the risk of social and ecological collapse. You might think this is all ‘a but over the top’, so I thought I would take an example of something that is close to home for those if us who live in Australia. Our Great barrier Reef is in danger of no longer being ‘great’, in fact it like coral reefs all over the world are under threat from climate change. Here are some interesting facts to give you some perspective…

  • Coral Reefs take up a fraction of a percent of the sea floor but support a quarter of the planet’s fish biodiversity.
  • The fish that reefs shelter are especially valuable to their poorest human neighbours, many of whom depend on them as a source of protein. Roughly an eighth of the world’s population lives within 100km of a reef.
  • Due to human activity, corals face the most complex mixture of conditions they have yet had to deal with.
  • According to the Intergovernmental Panel on Climate Change, a rise in global temperatures of 1.5°C relative to pre-industrial times could cause coral reefs to decline by 70-90%
  • The planet is already about 1°C hotter than in the 19th century and its seas are becoming warmer, stormier and more acidic.
  • “coral bleaching” is happening five times as often as it did in the 1970s. The most recent such event, between 2014 and 2017, affected about three-quarters of the world’s reefs
  • Corals also protect 150,000km of shoreline in more than 100 countries and territories from the ocean’s buffeting, as well as generating billions of dollars in tourism revenue.
  • In the Coral Triangle, an area of water stretching across South-East Asia and into the Pacific which is home to three-quarters of known coral species, more than 130m people rely on reefs for food and for their livelihoods in fishing and tourism.

What do you think will happen to those 130m people once we have irreparable damaged our corals? They will likely become climate refugees that is what. More importantly, the corals are just one part of the worlds eco-system that is under threat. This shit is real people, it is already happening, and yet our governments do nothing of real significance to address this. So maybe don’t be so angry or frustrated at those taking time out of their lives to protest so that we can go about living our lives.

Don’t stop being angry about Australia’s lack of legal protections for press freedom and whistle-blowers

June 23, 2019

I know it was a few weeks ago now that the federal police raided the ABC offices and the home of Annika Smethurst, a journalist at the Sunday Telegraph. However, where has all that anger gone? Lost in the news cycle and drowned out no doubt by what Trump might have been saying in his latest tweets. The recent protest in Hong Kong have got me thinking about just how placid we really are here in Australia. We get all outraged in the moment, then move on to the next thing without really protesting or preventing things that might ultimately be undermining the liberal democracy we hold so dear.

The raids were shocking, but they shed further light on the fact that the ABC had previously reported on allegations of illegal actions by Australian special forces in Afghanistan, such as the killing of unarmed men and children. These are not actions forces of a liberal democracy should be allowed to get away with it. The ABC was reporting on gross misconduct by our forces and this is indeed in the ‘public interest’. What is shocking is that the warrant served on the ABC looked like it was from an authoritarian, Kafkaesque society in that it allowed investigators to “add, copy, delete or alter” material in the broadcaster’s computers.

The raid on the home of Annika Smethurst was in connection with an article she wrote about potential ‘top secret’ strategies to expand surveillance powers that could be used by the authorities in Australia. These strategies include covert reading of people’s e-mails, text messages and even being able to see their bank accounts.

Stories like these are important in that they keep our governments and authorities within democracy honest. Furthermore, these stories would not have come to light if it were not for the whistle-blowers who risked everything to bring them to the fore. The allegations in the ABC story were brought light by David McBride who used to be a lawyer with the defence department. He did not go running straight to a journalist, indeed he had done all he could to adhere to the ‘public-interest disclosure rules’ and is on record of having raised his concerns with the department. However, they did nothing to address his concerns or allegation and it was this that prompted him to contact journalists. However, protections under the law for whistle-blowers are woefully lacking, and in fact these laws specifically exclude protection for public servants the very people who should be protected in order to guarantee the protection of our democracy!

David McBride is now being charged with the disclosure of unauthorised documents and faces a life sentence. Some in the right-wing media have said this an apt punishment as this story posed a national security threat, but this is a load of tosh as they relate to events that happened more than six years ago.

Democracy is clearly under attack in several parts of the world and some even say it is failing. Therefore, the last thing we need is for democracy to be under attack in the very countries that should be standing up for the benefits of democracy. So, what does it say about our own democracy that here in Australia we lack explicit constitutional protection for civil liberties and that we as citizens on the whole seem to sit back and let our government pass legislation that weakens our civil liberties.

Why I got naked today…

July 17, 2016

tribeWell, it has been a while since I last muttered away about anything. In fact since my father passed away last year I seem to have had very little to say on here, or in life for that matter. It has been a strange time, life goes back to normal, you go to work, you eat, you chat you move on, but something inside you does not, it stays stuck. I guess that is why I have not blogged, I have been feeling stuck, stuck in this well of emotions that I feel like I am drowning in, but doing nothing to really help myself. Close friend and family have said I should ‘talk to someone’, and they don’t mean the postman. I know I ought to, but I am not really one for doing that, I seem to find it easier to mutter away at a keyboard to no one in particular. I think this way I feel safe that no one if going to challenge me about what I am thinking and why.


Anyway, why am I posting this now? Well this morning I took off all my clothes and let someone take nude photos of me…. I did it for something called My People | My Tribe, which is a community group focused on telling and sharing LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer and diverse sexualities and genders) stories that educate, enlighten and inspire. The group aims to shine a light on a variety of LGBTQ+ areas of interest including a focus on topical issues, history, sexual and mental health.

They recently, had a call out to the Sydney LGBTQI+ community to take part in a photoshoot that tells the stories of 100 locals. Titled #BareNakedTruth, participants are photographed by well know photographer Brenton Parry who said it’s time to showcase we are all more alike than different. “By photographing 100 people from a diverse cross section of the community, stripping them back and telling their story I’m hoping we can see that for all of our differences we have more similarities.”.

Some of the stories that I have read associated with some of those taking part have really inspired me. By participating in it myself it has in fact made me think about my dad a lot.  I came out at 18, around the height of the AIDS epidemic which fed fear and prejudice against homosexuals, and I was not living in some cosmopolitan city like I do now. I did it because I knew that if I could not be honest with others about who I really am and know that by doing so they would love me for who I really was, not who they thought I was, then I could never truly be honest with myself about who I am and grow to love myself. Back then I was gripped with hate and disgust for what I was, and I desperately wanted to not be gay.

And why does all this remind me of my dad, well at the time, we might not have had the best of relationships, it was a struggle for both he and I to accept my sexuality, but he sat me down one day and said he admired me for coming out. He said it was one the bravest things he had ever seen someone do and no matter how difficult things might be or what challenges I might face in the future, he said he knew I would have the courage to face anything after having witnessed me coming out to the world.

It took me a long time to come to terms with who and what I am and many years to truly feel proud of who I am. Today I stripped back my clothes and stood there proud and loving my father for the kindness of acceptance that made me feel loved and cherished for who I really am.

I feel a little less stuck today.

My Mo will grow and my Moves will motivate me, will you sponsor me?

November 2, 2015

A previous years effort

A previous years effort

Yes it is indeed that hairy time of year again, Movember, and I am again going to do my bit for the cause. Keep an eye out for those moustaches, and feel free to let me know how I ought to style mine over the next couple of weeks, and no shaving it off is not a styling option.

I actually love a bit of facial hair, and do not mind how silly I look, so this year I have decided to make it more of a challenge for myself and I am not only growing a Mo but I have signed up to Move in Movember too. This requires doing some form of physical activity every day for the month of November, and that really will be a challenge for me, given my aversion to physical activity of any kind (expect tearing it up on the dance floor).

As with every year the Mo has a job to do, those growing the Mo will also be raising vital funds which will be used to make a global contribution to men living happier, healthier, longer lives. This ambition underpins everything the Movember team does. Since 2003, they have raised $685 million and funded over 1,000 programs focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity

If you would like to sponsor me you can do so here:

As well as keep up to date with the daily move activity that I will be doing.

Five years as an Australian citizen and still have questions about nationality…

October 28, 2015

At my citizenship ceremony

At my citizenship ceremony

Five years ago I became an Australian citizen, after having lived here for five years, at the time it made me questions, or at least reflect on what this meant to my sense of identity. As an expat with many friends who are in a similar situation the topic of one’s nationality is often a discussion that comes up and I still have a fairly fluid sense of who or what I am.

For example on Saint George’s Day I still wear my England football top in honour of the day, for those of you that don’t know this is the feast day of Saint George, patron saint of the English. Also I found myself incredibly engrossed by the debate around Scottish independence and I felt oddly engaged in a way that really surprised me. I felt like I ought to have some kind of a say, or at least a right to an opinion, but am I Scottish?  As mentioned in this blog before I was born in England, but spent some of my early years living in Africa, but I have a very Scottish surname, my grandfather on my father’s side was very much a Scott. My father died recently and in an odd way I felt more of a connection with my Scottish roots as a result, because I wanted to feel a closer link to my dad’s history and sense of belonging.

However, I now have two boys who are both Australian and British but primarily Australian really (their mother being Australian) and I feel more connection to Australia via them, and their extended family they have here.

So who should I cheer for in international sporting events like the Rugby World Cup? Well clearly it is Australia at this stage given they have made it to the finals, and for now I’ll worry about the conundrum of should it be England or Australia should they ever be going head-to-head in the final someday, till then my sense nationality shall remain in flux.

“Change is the law of life. And those who look only to the past or present are certain to miss the future” so said John F. Kennedy.

May 7, 2015

Today is my last day in my current role, one which I have had for almost four years and in a month or so I start a new job and a new chapter in my life. On my walk into the office this morning I thought about how life, if you let it, can be a constant teacher that we can learn and grow from. I learned at an early age to embrace change, as a child my family lived overseas and at times we might only have been in one location for a year or two at most. Not only that we went from liberal UK society to the rigid apartheid society of South Africa and then back again all in fairly formative years of mine.

If I look back over the past twenty years or so I have gone through some fairly major changes, some forced on me by circumstances out of my control others instigated by me. However, but all of them have made my life richer, even those that were part of fairly traumatic experiences.

Perhaps one of the biggest life changes I made was the decision to move from London to Sydney some ten years ago. At the time I had a great job, wonderful network of friends and was able to see more of my family than I had in a while. I knew I was taking a huge risk by coming here, but I also knew that in the past when I have had the courage to step outside of my comfort zone the risk has almost always paid off. I knew it could all have gone wrong but at the same time I said to myself, “What is the worst that can happen? If it all goes tits up you just move back home again”.

The only thing that was holding me back was the fear that it might go wrong. But more often than not fear is the main reason people stay in their comfort zone, and the move was about getting out of mine. I had to remind myself that when it comes down to stepping outside of my comfort zone, there are two things that could happen: success or failure, but no matter which of these happens I always learn and grow from them.

Changes will always happen in life and I am on the cusp of some fairly big changes that are going to happen in mine, these could overwhelm me or I could see them as a new chapter in my life. I hope that is exactly what I do; I see them as they ought to be seen, as a new chapter in my life, presenting new opportunities to gain knowledge and experience. Life has thrown me some real curve balls over the years and each time I have been given a chance to discover new people, new places and new skills.

Bring on the next chapter….

Playing tourist in Sydney reminds me why I call this place home…

March 6, 2015

IMG_5293[1]Last weekend I had a day to myself, a rare event, and I was at a loss for what to do. I could sit on the sofa and do nothing, I could lay on the ned and read all day or I could lay about by the pool, but no I thought to myself, I will get up and do something. That something turned out to be a walk around my neighbourhood…

Ok, so that does not sound too exciting I know, the walk was actually a way to discover some of the cultural history of the area I live in that I might not have taken notice of before. I downloaded an app “Sydney Culture Walks” and off I went. I live right by The Cross, or Kings Cross as it is officially called, in fact it was first called Queens Cross to celebrate the diamond jubilee of Queen Victoria (Victoria road being one of the main roads here), and is the site of the now heritage listed Coca-Cola sign which is now the key landmark of this area. I then walked down Victoria Street (Potts Point section) to 202 which is where Juanita Nielsen, the heiress used to live; she was so much more than that though. She was a publisher, activist for conservation and community issues, and very anti-development campaigns. She disappeared in Kings Cross in 1975 in mysterious circumstances and her remains have not been found and those who killed her have never been identified. It is thought her refusal to sell her house to make way for development is why she was murdered.

IMG_5285[1]It is thanks to Juanita Nielsen and her legacy that many of the very grand buildings along Victoria Street still exist, and a slow walk down here taking the time to really take in these building is worth it. A little way down this street you will find The Butler Stairs, these were built in 1870 to link Woolloomooloo and Potts Point, they are beautiful sandstone steps and will give your gels a real work out (these are not to be confused with the wider, less pretty, McElhone stars which are further down the street).

I then made my way to Embarkation Park, a park I did not even know existed! You get great views of the city and the wharfs of Woolloomooloo from here, this is actually a park built on top of a multistorey carpark. St Vincent’s College is right by the park, The Sisters of Charity acquired what was an old residence on this site, for a convent. They established a free hospital in 1857 (which is now the more modern hospital near Oxford Street) and a school for the local children in 1858, the college now has about 700 students, with 160 boarders in what must be one of the most regal buildings in the city. The college itself is on Challis Avenue, which is named after John Henry Challis, who arrived in Sydney in 1829 and became a successful local merchant. The Challis Bequest was his way of leaving all his property to the University of Sydney on his death. The street has some amazing town houses built in Greek Revival style, as well as Romanesque style terraces with elaborate colonnaded verandas, you could be forgiven for thinking you were in Europe.

This was about halfway through my walk and it was a warm day so I decided to sop for some refreshment, and what a coincidence once of the spots on my walk was Yellow House, which just happens to be a very fine restaurant now. This 1897 terrace was once owned by Frank and Thelma Clune, who were patrons of the arts. In 1957 it became the Terry Clune Gallery, and artists who exhibited there included Russell Drysdale, John Olsen (whose work I know from staying at the Olsen Hotel in Melbourne) and John Perceval. For a short period in the 70’s it was an ‘artist community’ and in this time nearly every surface was painted with images inspired by the Surrealists and Van Gogh, which is where the modern name comes from, being named after Van Gogh’s Yellow House in Arles. In 2003 it was reinvented as apartments, with a restaurant space on the ground floor.

After my refreshment I walked on to Elizabeth Bay House, a place I have often walked past but never entered, if I remember correctly it was only $8 to get in and worth every cent. I went to the cellar, as instructed, and started my tour there buy watching a short vide that gives you a nice introduction to the house and its history. It was originally the home of Colonial Secretary Alexander Macleay from 1839. The design is attributed to John Verge, who also designed Tusculum (anther spot on my walk) and Rockwall. It is a little bit crazy to think when originally built this was surrounded by lush bush land and was about a mile and a half from the nearest building of Sydney, given that it is now overlooked from behind by high-rise apartments. Before being subdivided into different lots it was a 54 acre (21.8 hectare) estate. Between 1928 and 1935 it became a squat where some of Sydney’s Bohemian artists lived rent-free with beautiful harbour views. The NSW Government finally restored and opened it to the public as a house museum in 1977. I love this kind of place, it is a real eye into a world from the past, and it is worth going in just to see the wonderful oval, domed saloon with its curving, cantilevered staircase, this is said to be one of the finest interiors of a 19th century Australian building and I am sure it is.

I then made my way up Greenknowe Ave to make my way back to The Cross and passed the Kingsclere Building on the corner with Macleay Street, now I have always loved this building, I would live in it in a shot. What I did not know was that it was built in 1912 and was designed by Halligan and Wilton, and was the first block of high-rise apartments built in the area and indeed was among the first in Sydney. They were the height of luxury when built, aimed at an exclusive market, with not just one but two balconies and two bathrooms for each flat (not so common back then), the apartments also included luxurious wood panelling and get this, automatic passenger lifts!!!!

I then made my way to Tusculum house on Hughes Street, when the first land grants were made in this area houses had to meet several conditions — they had to cost at least £1000 (see Sydney property prices have always been crazy), they had to face the city, and be approved by the Governor. Tusculum, as mentioned, was also designed by John Verge for the merchant Alexander Brodie Spark in 1835. It is very imposing today but was typical of the houses that once dominated this area. Since it was built it has been through many uses, becoming almost derelict before being restored in 1988 to house the Royal Australian Institute of Architects.

I then took a walk down Orwell Street, if you like Art Deco buildings, this is a must. The Metro building, designed by Bruce Dellit in the 1930s is a near perfect example of this style of architecture. Another great Art Deco building nearby is what is now the Kings Cross Neighbourhood Services Centre (No.52 Darlinghurst Rd), be sure to look up above street level away from the sex workers and drug addicts and you will see a beautiful façade.

IMG_5313[1]And I ended my little walk at the El Alamein Fountain, designed by Robert Woodward, and built in 1961. The dandelion effect of its bronze pipes has become a emblem of Kings Cross, this is on the site of what was Maramanah House, once occupied by eccentric aunts in Robin Eakin’s book Aunts up the Cross (1965). The house was sold to the City Council in 1945 and demolished to build Fitzroy Gardens.

Who would have thought I had so much to learn on my very own doorstep, playing tourist in my own city reminds me why I call this place home.

The books I read in 2014….

February 19, 2015

I would normally post this first thing in the new year but time ran away with me, there were only 27 this year compared to 33 last year ! I blame The Gold Finch for taking up so much of my time, and alas I was somewhat disappointed with it. If I had to recommend any overall it would be The Casual Vacancy by J.K Rowling and Stoner by John Williams.

Listed in chronological order of having been read, and scored out of 5 where 5 is the highest score. A few got close to the top marks, but again no 5 this year:

  1. The Goldfinch by Donna Tartt = 2 ½
  2. Spin by Martin Sixsmith = 3
  3. May we be Forgiven by A.M. Homes = 3 ½
  4. Present Danger by Stella Rimington = 4
  5. My Policeman by Bethan Roberts = 3 ½
  6. A Casual Vacancy by J.K Rowling = 4 ½
  7. Beautiful Ruins by Jess Walter = 3
  8. A Song for Achilles by Madeline Miller = 3
  9. The Dying Hours by Mark Billingham = 4
  10. The Report by J.F Kane = 3
  11. Northanger Abbey by Val McDermid = 2 ½
  12. Jack by A.M Homes = 3 ½
  13. That Old Cape Magic by Richard Russo = 3
  14. The Mistress’s Daughter by A.M Homes = 3
  15. Smut by Alan Bennett = 3
  16. Sleepyhead by Mark Billingham = 4
  17. The City of Devi by Manil Suri = 2 ½
  18. Stoner by John Williams = 4 ½
  19. Mr Mercedes by Stephen King = 4
  20. Burial Rites by Hannah Kent = 4
  21. Scaredy Cat by Mark Billingham = 3 ½
  22. The Empress Lover by Linda Jaivin = 2
  23. TransAtlantic by Colum McCann
  24. Doctor Sleep by Stephen King = 4
  25. Look Who’s Back by Timur Vermes = 3
  26. Burr by Gore Vidal = 4
  27. Red Moon by Benjamin Percey = 3 ½

Engaging with 18-24’s: Stop asking them to take selfies

February 3, 2015

Spoiled, selfish, ambitious, connected, immature, tech-savvy, demanding, open-minded, fame-seeking, over-sharing.

These are just some of the words that are commonly used to describe young consumers, (the so-called ‘Gen Y’ or ‘Millennials’).  And there is a perception amongst some marketers that this target audience is particularly enigmatic and hard to connect with.

With little understanding, the default marketing approach is often to just ‘do something online’ or ‘create a social media campaign’. Unfortunately it takes more than the inclusion of a hashtag, video, Facebook page or consumer-with-brand-selfie request to drive engagement with young people today.

In 2007, Jigsaw conducted a qualitative study into young Australians aged 18-24.

At the time, the issue of local youth identity was particularly hot, following the aftermath of the Cronulla race riots and the cultural cringe from Lara Bingle’s ‘Where the bloody hell are you’ campaign. The objectives of the study were to expose what young people were really thinking and explore the defining traits of this generation.

Seven years later, we have refocused on this audience; with the challenge of getting beneath current media rhetoric and stereotypes. Having previously conducted a similar study helped us pull apart ‘coming of age’ characteristics vs. traits which are a by-product of 2014’s unique technological, political, cultural and environmental landscape. This time we could also employ fresher methodologies (e.g. online communities, tasks involving Spotify, Tinder etc).

So what’s changed? Here are a few of the shifts we discovered.

Big goals vs big fails

2007: ‘No one wants to do something they don’t enjoy.’

Back then, we found that success for young people was defined by their own goals. The older stereotypes of success (e.g. high paying job, big house, flash car) no longer applied and instead success largely equated to personal happiness i.e. doing what you want and then making a living from this.

2014: ‘The voice in the back of my head says not everyone can be the next Zuckerberg.’

Fast forward and 18-24-year-olds are still rejecting their parents’ definitions of success. However what’s changed is that there is phenomenal pressure to not just do what you want, but to do it in a BIG way.

There are so many high profile young entrepreneurs, bloggers and vloggers who have changed lives, made millions/billions or simply become celebrities. So young people currently find it hard to justify doing things in an ‘average way’. They therefore appreciate anyone who can support them as they strive towards achieving their large-scale dreams.

Tweet, pray, love

2007: ‘I get stressed by how much there is going on.’

Young people told us that they were being buffeted by an accelerated culture in which everything seemed fast paced e.g. trends coming and going, new technologies, news stories constantly breaking. They also felt that their personal (uni, work, social) lives were too hectic. Incidences of depression and anxiety were becoming fairly prevalent amongst friends.

2014: ‘I find the Dalai Llama and his mind so fascinating. He can deal with whatever situation the modern world throws at him.’

Today there are similar gripes, however there seem to be more tools in their toolkit (e.g. yoga and exercise, healthy diet, socialising and sharing) for becoming more resilient to everyday stresses. It was also heartening to hear words like ‘wellbeing’ and ‘mental health’ being more openly discussed.

The e-tox challenge

2007: ‘It’s great being connected, I couldn’t imagine what it was like before the internet.’

Young people were fully embracing of online media for information, shopping, entertaining and connecting e.g. messaging platforms, social media, gaming.

2014: ‘Although it’s easy to Snapchat, nothing beats a drink at the pub.’

This time we noticed a stronger desire to grab opportunities to switch off and have more offline experiences. However the convenience and affordability of online often made it harder for young people to disconnect. For example, music festivals could set them back hundreds of dollars whereas YouTube offered alternative access to free performances. As such, young people told us about seeking out cheap and cheerful reality fixes e.g. hanging out in parks, crafting, dumpster diving.

Just do it, don’t just ‘like’ it

2007: “I don’t like how Australians come across as racist and behind the times. We need to change this.”

Back then, 18-24-year-olds were passionate about driving societal change. Although these are typical traits of young people across the eras (e.g. student protests in the 60s and 70s) 2007’s hot topics were uniquely focused on driving acceptance and tolerance (post race riots, post 9-11).

2014: ‘Occasionally you see friends going to protest marches on Facebook, but most people just ‘like’ stuff and don’t do anything real.’

Youthful passion is still simmering today. However simultaneously there is growing cynicism towards activist behaviour on social media, an environment which fosters ‘support’ but does not necessarily generate tangible real world changes. For example Michelle Obama’s push to get people behind #BringBackOurGirls brought to life the ‘slacktivism’ complained about by young people who were starting to rally against online talk, by walking the walk with physical change actions e.g. using apps to find ethical/enviro products and shopping in stores with socially aligned purposes.

So now what?

The 18-24s of today are clearly a unique product of their environment and their age/life-stage. In order to connect with them, marketers need to look past the stereotypes and into their motivations and tensions.

This can be achieved in a variety of ways.

Firstly there are opportunities to inspire and support young people in achieving their dreams. Red Bull does this via their sporting ambassadors (e.g. Ellyse Perry, Sally Fitzgibbons) who share their journeys towards success, including the wins and fails.

Then there’s providing consumers with tangible ‘real world’ experiences. The inner city precinct Central Park helps young people switch to offline with their physical hangout spaces surrounded by mirrored light wells and tactile green life walls. This shopping destination also strikes a chord with young consumers by supporting up and coming artists in galleries.

The Swisse Colour Run is another experiential example that young people talked positively about. The event which involves runners being pelted by coloured powders, not only addresses the e-tox challenge, but also sparks greater wellbeing as an outlet for fun, release and face-to-face connection.  Although social media (including runner selfies snapped and shared) is observed to extend the impact of the campaign, this appears to be just one part of the marketing strategy.

Lastly, there is the opportunity for brands to demonstrate commitment to real social change. American Apparel and Cotton On earn love through their support of social campaigns and charities. In the latter’s case, young people told us that staff can talk knowledgably about the Cotton On Foundation’s efforts in Africa and some have even donated salaries and volunteered, thereby enhancing the clothing label’s social cred.

In sum, requesting #SelfiePhotosWithYourBrand are great but they’re just one marketing tactic and let’s face it, they’re a pretty superficial way of connecting.  We need to tap into the insights hidden much deeper beneath the surface to truly engage with 18-24 year olds.

NOTE: This post was originally published in the December 2014 edition of Research News

The films I saw at the movies in 2014 and how I rated them…

January 13, 2015

So the Golden Globes are all over and the Oscars nominations are now just around the corner so what better time than to give a rundown of the movies I was last year. There 39 this year, that is 1 up on last year.

Listed in chronological order of having been watched, and scored out of 5 where 5 is the highest score…

  1. August: Osage County = 5
  2. Philomena = 4
  3. The Book Thief = 3
  4. Saving Mr Banks = 5
  5. Twenty Feet From Stardom = 5
  6. Last Train to Lisbon = 2
  7. Her = 5
  8. 12 years a slave = 4
  9. Wolf of Wall Street = 4
  10. Dallas Buyers Club = 4 1/2
  11. Grand Budapest Hotel = 4
  12. Other Woman = 3 1/2
  13. Fading Gigolo = 3
  14. The Finishers = 4
  15. Belle = 3
  16. Bad Neighbors = 2
  17. Chef = 4
  18. Godzilla = 4
  19. The Edge of Tomorrow = 4
  20. Maleficent = 3 1/2
  21. Under the Skin = 3
  22. Grace of Monaco = 2 1/2
  23. Broken Circle Breakdown = 5
  24. The Two Faces of January = 3 1/2
  25. 22 Jump Street = 3 1/2
  26. Dawn of Planet of The Apes = 4 1/2
  27. A Most Wanted Man = 4 1/2
  28. Lucy = 4
  29. Calvary = 4
  30. The Keeper of Lost Causes = 4
  31. Begin Again = 5
  32. Equaliser = 4
  33. Gone Girl = 4
  34. Boyhood = 4 1/2
  35. Skeleton Twins = 5
  36. Pride = 3 1/2
  37. Interstellar = 4
  38. Whiplash = 5
  39. Hunger Games: Mockingjay = 3 1/2

I did a Super Mario impression all for a good cause

December 1, 2014

Movember14I did it, I let the Mo grow for the 30 days of Movember and yes I am clean shaven now for those of you that were keen to see the back of my tash.

I have always wanted to grow a beard, but alas don’t have the required hair follicles so I have not been able to take advantage of the still current fashion for facial hair, so Movember if the closes I get…

Movember is a great way to grow a moustache while growing funds for charity and you get to do it every year. It raises both funds and awareness for men’s health.  

Mine was one of  millions of moustaches around the world that were used to scare small children and reminding us that porn stars of the 1970’s were real men with real hair (unlike the shaved and waxed all over men of porn today, allegedly, I never watch the stuff).

I took part together with a couple of work mates to form The Jigsaw Crumb Catchers team and it is not too late to sponsor us, you can do so here.

And to all those that have already sponsored me a very big THANK YOU

Today is World Toilet Day…

November 19, 2014

Toilet_SignDid you know 19th of November is World Toilet Day, and no I am not joking, but trust me there is a serious message behind this auspicious day. World Toilet Day is a day to take action. It is a day to raise awareness about all people who do not have access to a toilet and hence this blog post from me.

Of the world’s seven billion people, 2.5 billion people do not have access to a clean and safe toilet (that is about 37% of the world’s population). 1 billion people still defecate in the open. Women and girls risk rape and abuse because they have no toilet that offers privacy. Did you know more people in the world have a mobile phone than have access to a clean and safe toilet?

This year UN Water have taken up the theme of ‘Equality and Dignity’, and have a campaign that is seeking to inspire action to end open defecation and put spotlight on how access to improved sanitation leads to a reduction in assault and violence on women and girls. See a bit more about it here. also campaign on this issue and many others related to the effect of not having access to clean water throughout the year, their website is well worth a visit.

It was Jim Sim (aka “Mr. Toilet”), who founded the World Toilet Organization and the annual World Toilet Day back in 2001. He was named a TIME Hero of the Environment in 2008, and alas he died in 2009. He was described as “frank and entertaining” when it came to discussing the need for better sanitation. As he once said “No invention has saved more lives than a toilet. More than 80% of sewage in developing countries is discharged untreated, polluting rivers, lakes and coastal areas”, think about this next time you sit on a loo….

Study highlights risk of suicide among young people who are gender diverse, trans, and intersex

October 17, 2014

If you have seen the films Boys Don’t Cry, Skin I Live In or Transamerica you might think life for gender diverse and trans (an umbrella term which incorporates a variety of trans identities), individuals is a kind of hell on earth, and for some it certainly can be. Little is actually known about the mental health needs of gender diverse, trans, and intersex, young people in Australia which is why researchers at La Trobe University recently conducted a study called From Blues to Rainbows.

This study spoke to gender diverse, trans, and intersex young people aged 14-25 years old. The results found that half of the young people surveyed were diagnosed with depression and two thirds had experienced verbal abuse, a more worrying fact is that almost all of the participants had experienced abuse because of their gender diversity. This ranged from verbal threats to physical violence. Alas for many these threats and eventuated into actual physical abuse, with one fifth reporting this. Some of you will also know that I have written about the devastating effects suicide can have on friends and family, and what I found most shocking in the results is that 90% had thought about suicide in response to the physical abuse they had experienced.

The report also found:

  • 66% of participants had seen a health professional for their mental health in the past year
  • 38% had suicidal thoughts and a quarter had spoken to a medical professional about it
  • One in three did not feel supported by their family and suffered much higher rates of stress, suicide and depression
  • 45% were diagnosed with anxiety compared with an average 25% of the population

Encouragingly the report also emphasized that parental, peer and school support can make a enormous and constructive impact to their wellbeing.

With 66% of this at risk group visiting health professionals it is important that they receive guidance on how best to deal with these and what language to use, given the negative impact the use of incorrect pronouns to address them can have, they are there for help and understanding to getting it right at the very start is key. Many of these young people are subjected to embarrassing questions or simply have their gender dysphoria as a teenage fancy that they will grow out of.

This of course a complex issue but one that needs to be better addressed so that these vulnerable young people get all the support and help they need to live the full and happy lives we all want to live.

Scotland – to be or not to be, that is the question…..

September 17, 2014

Scotland-Countries-Flag-Wallpaper Both sides in the Scottish referendum debate are making their final pitch to voters on the last day of campaigning and from what I have seen they have both ratcheted up the rhetoric in the last few days, but then there is a hell of a lot at stake. Is the Yes vote wins does it mean Great Britain will be a little less great!? And what might it mean to peoples sense on ‘nationality’, will those that think of themselves as British be any less British if the nation itself is decreased? Actually if the Union loses Scotland it will lose 32% of its landmass and say goodbye to 8% of its population.
I have been incredibly engrossed by the debate and am desperate to know what my friends who can vote will vote. I feel oddly engaged in a way that surprises me, I feel like I ought to have some kind of a say, or at least a right to an opinion, but am I Scottish? Well what am I is a good question? One that has come up among my friends and I on several occasions.
I was born in England, but spent some of my early years living in Africa, I have a Scottish surname, my grandfather on my father’s side was very much a Scott but I live in Australia and am now an Australian citizenship, and I have two boys who are both Australian and British (although I have not yet sorted their passport – for either country). I feel a strong connection with my Scottish roots even though I have never lived there and hardly know my oh so Scottish grandfather, so am I entitled to a voice on this matter or not? I guess this blog post is just that so I have already answered that question.
If I were allowed to vote I am not sure what I would do, much like the latest polls suggest the results remain too close to call, with a slender lead for a “No” vote, I think I am leaning (just) to a no myself, but the Yes could still swing.
Alex Salmond, First Minister for Scotland, says the 300-year-old Union is no longer “fit for purpose” that seems a bit harsh to be me, it is a political union that has stood since 1707, ok I admit not always a smooth ride, but the union itself has evolved a hell of a lot over that time and especially of late. He also said recently “The people who for a few precious hours during polling day hold sovereignty, power, authority in their hands. It’s the greatest most empowering moment any of us will ever have. Scotland’s future – our country in our hands.” Those are powerful words which pack a real emotional punch and I would challenge any eligible voter not to feel the weight of these words.